--- title: "ViX: Artista Destacado — case study | New Discovery Agency" description: "Artist-centered interview content for ViX, built for authenticity, audience interaction and brand alignment." url: https://newdiscovery.agency/case-studies/vix-artista-destacado/ language: en --- Growth Media & Entertainment # ViX: Artista Destacado Artist-led interview production gave ViX a more intimate branded-content format without losing polish or audience energy. ![ViX logo](https://newdiscovery.agency/assets/case-logos/vix-artista-destacado.png) ViX Spanish-language video publisher with large-scale digital reach and a strong audience in celebrity, music, and entertainment content. [Visit client website](https://vix.com/es-es/ondemand) Industry [Media & Entertainment](https://newdiscovery.agency/industries/b2c/) Business Unit Growth Market United States / Latin America Engagement Artist interview production and branded entertainment execution Services Delivered Creative Direction Video Production Set Design Talent Coordination Audience Interaction Design Featured artist personalities Live fan participation Repeat collaboration growth [Back to Case Studies](https://newdiscovery.agency/case-studies/) Overview ViX selected NDA to help produce artist-focused interview content that felt fresh, interactive, and tailored to each guest rather than locked into a rigid studio formula. Working with artists including Ivy Queen and Jencarlos Canela, NDA supported a series of productions that blended interview format, set design, and live audience energy. The objective was not just to capture celebrity appearances. It was to create content that felt closer to the artist while still functioning as polished platform content. That kind of execution sits naturally within [Growth](https://newdiscovery.agency/growth/), where production quality, audience dynamics, and story framing need to reinforce each other. The project also shares clear DNA with [ViX: Canciones](https://newdiscovery.agency/case-studies/canciones-vix/), another format built around artist presence and emotional accessibility. The Challenge ## Create interview content that felt _personal without losing structure._ Entertainment interviews can become disposable quickly if the format feels generic. ViX needed episodes that reflected each artist's identity while still working within production constraints and broader platform goals. That required balancing authenticity with coordination. The content had to feel spontaneous and intimate, but the logistics, staging, and pacing still had to be handled with discipline. Without that balance, the interviews would have lost either their emotional texture or their production value. The Approach ## Build each session around the guest, _not around a one-size-fits-all template._ NDA tailored each production to the personality and context of the featured artist. The team developed creative concepts, designed and adjusted sets, managed logistics, and supported a format that included a small in-studio audience as well as interactive fan participation through remote calls. That format gave the interviews more movement and more intimacy. Instead of staging a static media appearance, NDA helped create a content environment where audience connection could happen in real time. Behind the Scenes ## The BTS material matters here because it proves NDA was on set _next to the artists, shaping the environment around them._ - ![Ivy Queen interview set in progress with host and crew](https://newdiscovery.agency/assets/case-media/vix-artista-destacado/ivy-queen-bts-set.jpg) The Ivy Queen shoot shows the live interview set as a controlled production environment, not just a talent appearance. - ![Wide behind-the-scenes view of Ivy Queen interview production](https://newdiscovery.agency/assets/case-media/vix-artista-destacado/ivy-queen-bts-wide.jpg) The wider angle makes the camera rig, lighting, furniture layout, and artist blocking visible all at once. - ![Camera-side BTS frame from the Ivy Queen interview](https://newdiscovery.agency/assets/case-media/vix-artista-destacado/ivy-queen-bts-camera.jpg) Camera-side BTS frames are important proof for film work because they show how the final intimacy was engineered on set. - ![Crew-side BTS selfie with the Ivy Queen interview set in the background](https://newdiscovery.agency/assets/case-media/vix-artista-destacado/ivy-queen-bts-selfie.jpg) Not every useful BTS frame is polished. This one matters because it places NDA directly inside the active studio environment with the set running behind the camera. - ![Jencarlos Canela interview in production with monitor framing](https://newdiscovery.agency/assets/case-media/vix-artista-destacado/jencarlos-bts-set.jpg) The Jencarlos session confirms the same format could flex around a different artist while keeping the visual language intact. - ![Monitor-side BTS frame during the Jencarlos Canela interview](https://newdiscovery.agency/assets/case-media/vix-artista-destacado/jencarlos-bts-monitor.jpg) Monitor-side BTS gives a stronger read on framing, talent direction, and the way the production translated into the published episode. - ![Jencarlos Canela preparation area before the interview shoot](https://newdiscovery.agency/assets/case-media/vix-artista-destacado/jencarlos-bts-glam.jpg) Prep-room imagery helps show the full production footprint around artist-facing content, not only the moment the camera rolls. Slide 1 of 7 Results & Impact ## A stronger interview format for brand content _that still felt artist-driven._ Featured artist personalities the format adapted to talent rather than flattening it Live fan participation interactive audience elements raised energy and intimacy Repeat collaboration growth early success created momentum for additional ViX work The resulting interviews felt more dynamic than standard celebrity Q&A content. They gave ViX a branded-content format that preserved personality, encouraged audience engagement, and opened the door to future collaborations with the client. That outcome matters because in entertainment media, the difference between adequate content and memorable content usually comes down to whether the format can protect authenticity under production pressure. Capability Signal ## What this engagement reveals _about NDA capabilities._ This case shows NDA's ability to shape production environments around talent, audience, and platform needs at the same time. The work was not just technical execution. It was format design with enough operational discipline to hold up on set. For media brands, that combination is valuable because it turns content production into a repeatable creative capability rather than a sequence of isolated shoots. Ivy Queen ## Artista Destacado, _the full set for Ivy Queen._ Jencarlos Canela ## Artista Destacado, _the full set for Jencarlos Canela._ Related Case Studies [ Tourism & Entertainment VIX: Canciones | NDA Case Study Canciones brought artists, fans and a live studio into one music-interview format made for streaming audiences. Read ](https://newdiscovery.agency/case-studies/canciones-vix/) [ Sports & Entertainment Union Promotions | NDA Case Study Identity, event graphics, social, streaming support and boxer photography built a fight-promotion brand from scratch. Read ](https://newdiscovery.agency/case-studies/union-promotions/) [ Healthcare SEISA | Growth Case Study SEISA gained a stronger web foundation, clearer service architecture, and a more authoritative search-facing content system. Read ](https://newdiscovery.agency/case-studies/seisa/) ## Related questions What is after-hours lead capture? It is the process of answering, acknowledging, and routing leads that come in after the office is closed so the business does not lose the opportunity overnight. What is AI automation in the context of industrial marketing and revenue operations? AI automation in industrial marketing means using AI-powered systems to handle the repetitive, time-sensitive, and data-heavy tasks in the marketing and sales process — lead response, qualification, follow-up sequencing, pipeline data hygiene, and reporting — without manual intervention. The goal is to make the revenue operation run faster and more consistently without adding headcount. How does an AI chatbot qualify leads differently than a lead form? A lead form collects fields. An AI chatbot conducts a conversation — asking follow-up questions based on what the prospect says, clarifying vague responses, and routing the conversation based on what it learns. A chatbot can uncover the use case, timeline, and budget in a natural exchange that a form can't replicate; it also handles the conversation at any hour without wait time. What CRM workflows benefit most from AI enhancement in a B2B sales organization? Lead scoring (AI models that weight behavior and firmographic signals rather than static rules), deal risk detection (identifying stalled deals before they go cold), contact data enrichment (automatically filling missing firmographic fields from external sources), follow-up sequencing (AI-triggered outreach based on deal stage and last activity), and sales call summarization (AI-generated CRM notes from call recordings). What is funnel optimization in industrial B2B marketing? Funnel optimization is the systematic process of identifying where potential buyers are dropping out of your marketing and sales process and improving those stages to move more of them forward. In industrial B2B, where sales cycles are long and stakeholder groups are complex, the most common drop-off points are at first qualification, during technical evaluation, and at the proposal stage — each requiring different interventions. What systems does AI-ONE integrate with? AI-ONE integrates with CRM platforms (including HubSpot, Salesforce, and GoHighLevel), email and SMS messaging systems, AI voice platforms, calendar and scheduling tools, and website forms and chat. The integration scope is scoped to each deployment — but the design principle is that every lead source feeds into one system, not separate ones. [See all FAQs →](https://newdiscovery.agency/faqs/) Focused Partnerships ## Results like this _start with a conversation._ If your organization is ready to build this properly, the next step is a conversation about scope, goals, and fit. [Start an Engagement](https://newdiscovery.agency/how-we-work/) We respond directly to serious inquiries.