---
title: "Trainlight at the Venture Connect Summit, 2024 | NDA"
description: "Jonalex Herrera pitched Trainlight at the 2024 Venture Connect Summit in Ciudad Juárez."
url: https://newdiscovery.agency/news/venture-connect-summit-2024-trainlight/
language: en
---

Pitch 2 min read 

# Trainlight pitched at the Venture Connect Summit

Twenty-four startups applied, ten reached the stage. Investors from Silicon Valley came to Ciudad Juárez to watch.

Article Details

Category

Pitch

Published

October 2024

Read Time

2 min

Author

New Discovery Agency

Twenty-four startups applied, ten reached the stage. Investors from Silicon Valley came to Ciudad Juárez to watch.

[Back to News](https://newdiscovery.agency/news/) 

Trainlight, New Discovery's spin-off, was picked from twenty-four national startups as one of ten finalists at the Venture Connect Summit, and Jonalex Herrera pitched it at Technology HUB in Ciudad Juárez on October 15 and 16, 2024.

Startup Juárez, Startup Chihuahua and Manos Accelerator, which runs through Google Launchpad, organised the two days and brought investors from Silicon Valley, Las Vegas and San Francisco to the border. Mariana Ramírez of Technology HUB, Sylvia Flores of Manos Accelerator, Cristina Yvonne Touché Lozano of Desarrollo Económico de Ciudad Juárez AC, Abril Rangel Cruz of Startup Juárez, Andrés Guzmán of Startup Chihuahua and innovation secretary Ulises Fernández Gamboa opened it.

The first day was panels, and the useful ones were blunt about money: "Inside the Mind of a VC", on what actually decides an investment, and "The Challenges of Raising Early-Stage Capital in LATAM vs. Global Ecosystems", on why the same company raises differently depending on which side of a border it files from. The pitches came on day two, at the closing Demo Day, where Trainlight presented alongside Kiuey, Mamut Capital and the rest of the finalists.

The point of the border, repeated all day, was proximity: Ciudad Juárez is close enough to the United States that capital, mentorship and a first American customer are all within driving distance. What the company took home was feedback — notes to sharpen the product with, from people who had seen hundreds of pitches.

Trainlight is the platform behind the [Trainlight case study](https://newdiscovery.agency/case-studies/trainlight/), the product that came out of [The Bridge Accelerator](https://newdiscovery.agency/news/new-discovery-agency-wins-grand-prize-at-the-bridge-accelerator-program/) three months earlier. El Diario de Juárez, NET Noticias and El Heraldo de Juárez all covered the summit; NET Noticias reported that the visiting funds represented capital in the order of 80 million dollars.

Venture Connect Summit 2024

- ![Jonalex Herrera on stage with the Trainlight title slide behind him](https://newdiscovery.agency/assets/press-kits/news-images/venture-connect-summit-2024-1.webp)  
Jonalex Herrera pitching Trainlight at the Demo Day, October 16, 2024.
- ![Founders and investors in front of the Venture Connect Summit 2024 screen](https://newdiscovery.agency/assets/press-kits/news-images/venture-connect-summit-2024-2.webp)  
Founders and visiting investors at the summit, Technology HUB, Ciudad Juárez.

Slide 1 of 2

More News

[ Award Technology HUB covered the Bridge Accelerator win Technology HUB reported the win, the $10,000 seed award, and Liz Pasillas on why the team stopped selling one-off VR builds. Read ](https://newdiscovery.agency/news/gana-agencia-local-de-vr-en-the-bridge-accelerator/) [ Pitch Trainlight at Startup Juárez's Innovación Fronteriza Ten local startups presented at the May 2025 demo day, and Frente Norte used it to report what the region had built in a year. Read ](https://newdiscovery.agency/news/demo-day-innovacion-fronteriza-2025/) [ Industrial Proof New Discovery showed VR and AR at Bosch's Innovation Day Bosch opens one day a year to a short list of regional suppliers. In 2019 immersive training was on the table. Read ](https://newdiscovery.agency/news/new-discovery-at-bosch-innovation-day/) 

From news to proof

## The coverage tells the story.  
_The case studies show the work._

Each case study shows the system, the technology, and the impact behind what makes the news.

[See case studies](https://newdiscovery.agency/case-studies/)
